Total Ad Spend
$346.55
Paid media · period to date
Section 01
Executive Overview
Top-fold pulse on spend, efficiency, traffic, and organic momentum.
Avg. Cost Per Click (CPC)
$0.63
Cross-network blended
Active Website Users
733
Live cohort · last 28 days
Organic Search Growth
—
YoY organic sessions
Section 02
Market Pulse
Channel mix holding steady — paid search leading Twin Falls demand.
Paid Search48%
Organic31%
Direct14%
Other7%
Section 03
Paid Acquisition Lab
Google Ads · campaign health & spotlight wins
Active Campaigns
Google Ads- Eligible/Active
Search - Local Rentals - Twin Falls
Spend $412Clicks 891 - Enabled
Search - Equipment - Boise Metro
Spend $286Clicks 412 - Paused
Display - Brand Awareness - Idaho
Spend $148Clicks 1,204 - Enabled
Performance Max - Statewide Rentals
Spend $384Clicks 627
Campaign Spotlight
WinTwin Falls Search
Conversions for Twin Falls Search increased by 1,051.00
Local rental intent is converting hard — keep budget flexible on Search - Local Rentals - Twin Falls.
Section 04
Agency Command Log
Live ledger of optimization tasks and strategic deployments.
Campaign Launched
PMax campaign is live and currently in the learning phase.
Bid Strategy Optimization
Scaled daily budget on high-margin utility trailer campaigns in Boise to capture peak mid-month demand.
Local Schema Deployed
Injected LocalBusiness and Product schema across the Twin Falls equipment pages to secure rich snippets in local search results.
Local Schema Deployed
Injected LocalBusiness and Product schema across the Twin Falls equipment pages to secure rich snippets in local search results.
Local Landing Page Audit
Optimized page speed and internal linking on the "Idaho Falls Equipment Rental" landing page to boost organic rank.
Checkout Flow Optimized
Cleared staging environment plugin conflicts to ensure frictionless mobile bookings and secure credit card processing.
Checkout Flow Optimized
Cleared staging environment plugin conflicts to ensure frictionless mobile bookings and secure credit card processing.
Ad Copy A/B Testing
Launched new seasonal ad variations emphasizing "Same-day pickup available" to drive immediate conversion.
GA4 Revenue Tracking Sync
Audited 'add_to_cart' and 'purchase' event parameters to guarantee perfect conversion attribution from the Google Ads pipeline.
GA4 Revenue Tracking Sync
Audited 'add_to_cart' and 'purchase' event parameters to guarantee perfect conversion attribution from the Google Ads pipeline.
XML Sitemap Update
Re-submitted the updated sitemap to Google Search Console after restructuring the category pages.
Inactive Profile Suppression
Cleaned and segmented the email list, suppressing unengaged "ghost" profiles to optimize subscriber deliverability and platform billing.
Inactive Profile Suppression
Cleaned and segmented the email list, suppressing unengaged "ghost" profiles to optimize subscriber deliverability and platform billing.
Server Cache Optimization
Configured WP Engine object caching rules to reduce average site load time under heavy traffic spikes.
UTM Parameter Audit
Standardized UTM tagging across all social media and newsletter links to clean up GA4 attribution reporting.
Negative Keyword Sweep
Filtered out broad-match bleed and irrelevant search terms from the Boise Metro campaign to aggressively protect ad budget.
Negative Keyword Sweep
Filtered out broad-match bleed and irrelevant search terms from the Boise Metro campaign to aggressively protect ad budget.
Summer Rental Guide Live
Published "The Ultimate Guide to Idaho Summer Outdoor Rentals" blog post and mapped internal product links.
Form Conversion Review
Streamlined the quick-quote modal on the homepage to reduce form-abandonment rates on mobile devices.
Audiences Refined
Refined the custom intent audience targets in Google Ads based on high-value B2B contractor search behavior.
Core Web Vitals Patch
Compressed high-res product hero images across the inventory catalog to resolve cumulative layout shift (CLS) issues.